When we talk about conscious dressing, we mean a lot of things. We mean People. Environment. Ethics. Sustainability. 

We also consider conscious dressing a journey. One that begins with a recognition that our impact is something we should constantly be conscious of. We know that the terms conscious, sustainable or ethical fashion mean a lot of things—sometimes contradictory things within the fashion industry. For us, one thing is for sure: conscious fashion goes beyond just thinking about the material of a fabric. It requires us to take a more holistic look at how we treat our environment, our people and our communities. It means asking questions like:

What are my clothes made of? Who made the clothes and what did working conditions look like for these workers? What about the packaging? How many clothes are made and what are the release schedules? Is this brand encouraging unnecessary buying habits? How long will these clothes even last? And do I even need these items? 

We know that as a clothing brand, we are also part of the fashion industry and thus implicated in the many ways it has contributed to poor living conditions across the world. But this doesn't mean change isn't possible. 

For us, this means drawing inspiration from the ethical and slow fashion movement. 

Slow fashion is essentially the opposite of fast fashion which is characterized by the over production of cheaper clothing— often made in unethical working condition.

Rather than wanting to fill up your closet with clothes you’ll soon replace, we want to provide quality pieces that stand the test of time. Clothing that is thoughtfully produced and positively connects all of us— from the land, to the garment workers and manufacturers, to you! 

We know that we are a business. But we’re also a community.  And while we’re all about stories, consciously harming people’s lives and our earth is not a story we want to be a part of. 

We recognize that we are not perfect. We know that there is always room to do better. And as we grow, we want you to know that we’re committed to improving ourselves, our ecological footprint and positively contribute to our local and global creative community. Conscious dressing is a journey. 

And it's a story we want to be a part of. 

OUR COMMITMENTS

Small Batch Production.

We’ve taken some initial steps as part of this commitment, beginning with our release schedule. We’ve made a conscious decision to not follow the weekly, biweekly or monthly release schedules typically seen in the industry. Instead, we are focusing on having smaller, more curated releases that each tie together to tell a broader story. The reality is that we don't need that many clothes in our closet nor do we want that many clothes ending up in the landfill. 

Local and Ethical Production.

All of our clothes are designed in Canada and the majority are made here as well. And why wouldn’t it? We have an incredible design scene full of so many talented designers and tailors, many of whom are also committed to ethical creation processes.  We’ve been lucky to have worked with a few of these conscious creatives to bring our design ideas to life— helping us move from our sketches, to samples, to small scale production and manufacturing. 

Fabrics.

We do our best to source fabric with sustainability in mind. This includes using fabrics that are not only made primarily from natural materials but that are also produced using a closed loop environmentally conscious processes. 

Almost all our fabrics are currently sourced from Canadian mills that specialize in carrying socially & environmentally responsibly sourced knit and woven textiles. You’ll notice some of our favourite fabrics include Tencel Modal, Tencel Lyocell and Bemberg for lining. 

Packaging. 

It’s easy to miss the small stuff. A lot of the sustainability or ethical fashion conversations tend to focus on fabrics. And while that’s not a bad thing, it means that we sometimes miss examining how our packaging decisions fit into our footprint.  Because of this, we have done our best to minimize the amount of packaging we use. And where we do use it, we've tried our best to use materials that are made from recycled products.